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Vol. 07, No. 12 [December 2021]

Paper Title :: The Influence of Process Parameters on the Deformability of the Copper-Carbon Steel Bimetal Composite Fabricated by Hot Rolling
Author Name :: Manh Hung Le || Van Thong Vu || Truong An Dao
Country :: Vietnam
Page Number :: 01-08
This paper presents the numerical simulation results of the hot rolling process of the copper-carbon steel bimetal sheet using ABAQUS software. The response surface methodology (RSM) based on a central composite experiment design (CCD) was used to study the influence of process parameters on the deformability of the copper - carbon steel bimetal sheet fabricated by hot rolling. Researched process parameters include rolling temperature T (0C), degree of deformation ε (%), the rotational speed of the roll v (rpm). Deformability is assessed through the maximum rolling force Pmax (tons) and the maximum stress of the workpiece σmax (MPa). The obtained results allow analysis and selection of reasonable process parameter ranges of the bimetal sheet preparation.
Key Words: Copper-carbon steel bimetal composite, Process parameters, Deformability, Hot rolling
[1]. A. M. Rashidi & M. Etemadi, Investigation wavy interface forming and stretching in severe plastic deformed copper/steel bimetallic rod, Mechanics of Advanced Materials and Structures, pp. 1-10, 2020.
[2]. Qi Wang, Qifei Zheng and Defu Li, Development of Copper Alloy-Steel Bimetallic Bearing Materials and Manufacturing Technology, Materials Science Forum, Vol. 993, pp. 374-383.
[3]. Yiran Wang, Yimin Gao, Yefei Li, Review of preparation and application of copper–steel bimetal composites, Emerging Materials Research, Vol. 8, pp. 538–551.
[4]. B. Fei, M. Fei, and Z. Chen, High electric conduction property of composite copper-clad steel wire, IEEE Trans. Electromagn. Compat., vol. 41, pp. 196–201, 1999.
[5]. T. Sasaki, M. Barkey, G. Thompson, Y. Syarif, and D. Fox, Microstructural evolution of copper clad steel bimetallic wire, Mater. Sci. Eng. A., vol. 528, no. 6, pp. 2974–2981, 2011.


Paper Title :: A Case Study Adopting a New Management System & Leadership Style For the Current Context
Author Name :: Fernando Acabado Romana
Country :: Portugal
Page Number :: 09-18
The aim of this study is reported in face of the phenomenon of reindustrialization in Europe, supported by developing a case study as a Company can react to the process adopting a new management model, as the factory was almost disactivated during several years, so the final idea is to demonstrate that is a new reindustrialization movement, but not performing on the same way as in the past.
The European Foundation for Quality model (EFQM) and then apply the improvement and management actions in each one of its aspects in order to promote and evaluate the permanent and continuous improvement, for this proposal we use the change and organizational development method.
Leadership style, in this process of transformation and in the case in particular through changes in the shareholder body, the change of generation and especially by the inclusion of the professional management team, in consequence of the key performance indicators improvement, including the EFQM score as a all.
The implementation of a management model will lead management to a leadership style conducive to value creation and results in terms of quality, human and financial capital based on effective organizational performance.
Phased implementation, with the creation and development of pilot areas, is particularly beneficial to the organization's culture.
Key Words: Organizational Change; Organizational culture; Leadership; LEAN management; Application Model.
[1]. Abzari K., Mehdi R. Madani P. and Fatemeh T., (2011). The Effect of Internal Marketing on Organizational Commitment from Market Orientation viewpoint. International Journal of Marketing Studies, 2-11.
[2]. Basu, R., (2011). Fit Sigma – A Lean Approach to Building Sustainable Quality Beyond Six Sigma. John Wiley & Sons ltd, UK.
[3]. Burkett, E., (2016).Characteristics of older people with cognitive impairment attending emergency departments: a descriptive study, uq.edu.au.
[4]. Black, A., Wright, P., Davies, J. (2000). In search of shareholder value, managing the drivers of performance (second edition), Financial times Management.
[5]. Cascão, A., (2014). Gestão de Competências do Conhecimento e do Talento, Edições Silabo, Lisboa.


Paper Title :: Probabilistic Analysis of Nitrogen Oxide Concentration in México City trend 2010-2021
Author Name :: M. Sc. Zenteno Jiménez José Roberto
Country :: Mexico
Page Number :: 19-30
The study comprises an analysis of data from 2010 to 2020, it was proposed to obtain the best or best probability distribution functions that model the concentrations of NOX and NO in Mexico City, using the probability distribution function, to obtain the estimators, the maximum likelihood and moments method was used and with the help of the Matlab program, RMSE, MSE, coefficient of determination, and approximation index were used to assess the forecast model, the daily concentration data are downloaded from the official website of monitoring of the official air page of Mexico City.
Key Words: Nitrogen Oxides, Probability Distributions, Adjustment Indicators.
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[2]. Berger, A., Melice, J. L. and Demuth, C. L. (1982) Statistical distributions of daily and high atmospheric SO2 – concentrations. Atmospheric Environment. 16 (5), 2863 – 2877
[3]. Data base website of México City http://www.aire.cdmx.gob.mx/
[4]. Georgopoulos, P.G. and Seinfeld, J.H. (1982) ‘Statistical distribution of air pollutant concentration’, Environmental Science Technology, Vol. 16, pp.401A–416A.
[5]. Gumbel, E.J., 1958. Statistics of Extremes. Columbia University Press, New York, p. 164.


Paper Title :: A Study on the Roles of Online Advertising Blockers on Determinants of Consumer Buying Behavior
Author Name :: Simin Amani
Country :: Iran
Page Number :: 31-36
Many systems and businesses use cyberspace for online advertising to introduce their products and services, but the emergence of online advertising blockers (adblockers) and the widespread desire of cyberspace users to use these technologies have vastdimensions and implications for the Internet advertising ecosystem that seems to have been neglected by many experts. The present study aimed to investigate the role of Internet advertising blockers on determinants of consumer buying behavior. The statistical population consisted of users in the age range of 20 to 40 years as the most common users of cyberspace. The present study was conducted using structural equation modeling (SEM). The data collection tool included a questionnaire with the Likert scale which was validated and confirmed using confirmatory factor analysis (to confirm validity), and Cronbach's alpha coefficient (to confirm reliability). The results confirmed that the widespread use of online advertising blockers, despite their widespread use, had significant effects on reducing customers' purchase intention, consumers' awareness of products and services, brand association in deciding to buy, and consumers' perceived quality of the brand.
Key Words: Blockers; Online Advertising; Consumer Behavior; Purchase Intention; Brand Association
[1]. Bagherjeiran, Abraham H, Andrew O Hatch, AdwaitRatnaparkhi, and Amruta S Joshi (2015) "Contextual advertising with user features"; Google Patents, pp. 61-86.
[2]. Briggs, R. & Hollis, N.(1997), Advertising on the Web: is there response before clicktrough? journal of Advertising Research, Vol.37 No. 2, pp. 33-45
[3]. Frankenberger-Graham, Kristina D., Malcolm C. Smith, Lynn R. Kahle, and Rajeev Batra (2015) "Exploring the Relations Between Consumer Perceptions of Marketing, Materialism and Life Satisfaction"; Paper read at Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, pp. 317-336.
[4]. Green, H. and Elgin, B. (2001), Do e-ads have a future? The race is on to find ways to increase Internet advertisings effectiveness, Business week, 22 January,pp. 46-50
[5]. Huang, Chun-Ying, Chuang-Chun Chiou, Tai-Hsi Wu, and Sheng-Chih Yang (2015)"An integrated DEA-MODM methodology for portfolio optimization"; Operational Research, 15 (1): 115-136.


Paper Title :: Investigating and Explaining the Roles of Neuromarketing Components in Improving Consumer Buying Behavior in Large Retail Stores
Author Name :: Ali Jahanbin || Reza kamali || Parsa Nikfetrat
Country :: Iran
Page Number :: 37-43
Neuromarketing is an interdisciplinary and emerging study that helps to better understand brain function and thus improves marketing and sales operations. The present study aimed to explain the roles of neuromarketing in improving consumer buying behavior in large retail stores. The statistical population consisted of customers in large retail stores of Shiraz. Due to the unknown number of the statistical population, the sample size was obtained to be 385 according to Cochran's formula for unknown societies. Data collection was performed using desk and field studies, and the questionnaires were used to collect data. The data analysis was performed by confirmatory factor analysis (CFA) and structural equations modeling (SEM) using SPSS and AMOSE. According to the research results, neuromarketing and its tools, including the use of customer's senses, customer satisfaction, evoking customer loyalty, considering the customer's unconscious mind, as well as the customer's logical intelligence, and customer memory significantly affected consumer buying behavior in retail stores.
Key Words: Neuromarketing; Consumer Behavior; Retail Stores.
[1]. Akbari, Mahsa (2014).An overview of neural marketing and its applications.Khatam Healing, (2) 1, 86-75.
[2]. Ares, G., Besio, M., Gimenez, A., &Deliza, R. (2010). Relationship between involvement and purchase: Influence on attitude towards packaging characteristics, Appetite, 55, 298–304.
[3]. Angelis, V. & Rigopoulou, I. (2009). The influence of the brand name to brand’s success. European Research Studies Journal, 2(6), 123-126
[4]. Bayan, Leila;Alipour, Fatemeh;Kolivand;Pir Hossein and Dastgheib, Samaneh (2014).Neural Marketing: Cognitive Approaches to Consumer Behavior.Khatam Healing, (4) 2, p.59-46.
Bruce. A.2014. From social to sale: The effects of firm-generated content in social media on customer behavior. American Marketing AssociationKotler, P. 2002. Marketing places. Simon and Schuster.
[5]. Cleans. A.2017. “Tourist shopping habitat: Effects on emotions, shopping value and behaviours”, Tourism Management, 28 (1), PP: 58-69.



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